Sweet Genius Treats is an online bakery looking to distinguish themselves in the market and exude an identity as unique as their sweets.
We started with the logo design, which was inspired by a picture of the client’s son. Then we created a fun and engaging ecommerce website to elevate the user experience. The website is bright and vivid, showcasing the brand's personality, allowing their products to be the center of attention. Along with the website and marketing collateral, we designed bold packaging for the client that further showcases personality and positioning.